Tea manufacturer Emperor-love originally thought they only wanted a new tea package design to be sold in stores. However, after evaluating the marketplace, Proad soon identified other possibilities for Emperor-love’s business. While tea is quite popular around the globe, there is no brand that could bring the Taiwanese culture to its consumers.
Through a rename, reposition, and redesign of the brand, Emperor-love has identified new marketing channels and even set up a first experience store in Taipei.