To ensure an optimal start of their new brand Schwarze & Schlichte decided to time the launch with the ProWein, an international trade fair for wine and spirits in Düsseldorf, Germany. For the booth design they needed a concept that would speak to their young target group and transfer the true American feeling. Therefore the GDS partners designed the booth like an American sports bar. With this outstanding trade fair appearance John B. Stetson Kentucky Straight Bourbon can start its success story in the European market.

With its background as a GDS member and specializing in branding and design, Proad was chosen to help develop the brand. While Proad has many experiences in helping enterprises succeed in their markets, our work with the brand Lumeos is still a challenge. According to the brief given by the client, they wish to have a global brand, but the foreign end-user market is still unfamiliar.

In the beginning of the project, naming and market analyzing became a very important task. For a global view, and considering the target market, Proad asked Bailey Brand Consulting to lead this phase of the project. Bailey hosted a workshop for Lei-Yueh in Philadelphia; the two day workshop included visiting stores, brand positioning and naming strategy discussion.

Lumeos is the brand name developed by Bailey. Because of the good start, Lumeos now has entered many channels in Taiwan, just their first step to realizing an international brand.

To celebrate hosting the 2011 IDA Congress coinciding with the centenarian anniversary of the establishment of the Republic of China (Taiwan), the Taiwan government has designated the year 2011 as the “Year of Design.”

The International Design Alliance (IDA) is a strategic venture between the international organizations representing industrial design, communication design and interior architecture/design.

The IDA Congress is the primary event for dialogue between designers and non-design stakeholders in a summit format. The 2011 IDA Congress marks the alliance’s inaugural event since its establishment in 2005. Taipei was selected as the host city after an international competitive bid process.

In order to present the design power of Taiwan, TDC (Taiwan Design Center) has planned a very big design event in Taipei. Many international brands, BMW, Acer, Asus and BenQ, will join this festival. GDS has been invited to participate as one of the exhibitors.

With an estimated 3,000 design professionals from all over the world expected to visit Taiwan for the IDA Congress, the Ministry of Economic Affairs and Taipei City Government joined forces in renovating the historical Songshan Tobacco Factory. It is now the Taiwan Design Museum, and is the venue for the 8th Taiwan Design Expo, a warm-up event for the 2011 IDA Congress Taipei.

Join us for the IDA Congress, and visit the GDS booth in the Taiwan Design Expo.

We repositioned Union Rice as a “Traditional” and “Historical” brand because in the past, it was the brand of choice for the Japanese Emperor. This helped to remind consumers of the brand’s heritage and change their perceptions.

This is the first time that we not only develop ideas in graphic design but also in product design. Our designers have cooperated with customers’ design teams and try to organize a recognized identity in Partake. To build up a brand is not that easy, but we try to offer our values in helping customers acknowledge what they should do and what they shouldn’t do.