For the recent relaunch of Jessa, the feminine hygiene product line, the dm-drogerie markt was looking for a design that would stand out from the competitors. In addition to developing an innovative design solution, this project focused on restructuring the range, clarifying the architecture, but re-using established color codes. In a market dominated by floral patterns and photos of women, the new Jessa design interweaves butterfly photography with illustrative elements. Combined with the improved architecture, this unique design has now optimised the shelf-impact of the Jessa range.