Pfungstädter Brewery

A red horseshoe from the previous identity became the heart of a new round-label design. But green is now the central colour of the new look, for both bottle and label. The design of brand ʻbuilding blocksʼ has allowed the ever-expanding range of products to be structured meaningfully. New, fasionable beers can therefore support the same brand core as classic, traditional varieties. Continuing rapid growth in sales speaks for the success of the relaunch.