The p.i.n.k. Spirits Company developed the world’s first ultra-premium caffeine & guarana-infused vodka and needed to turn it into a brand. We created buzz in the crowded vodka category with a striking bottle design. We then targeted key influencers with advertising, web, social marketing, retail promotions and events. The brand’s trendy, upscale character helped it gain distribution in 48 states and 5 countries in two years.