Bio_simone
SIMONE WÖSSNER
MANAGING DIRECTOR, KHDESIGN
SWOESSNER@G-D-S.NET

LILISTRAßE 83D/09
63067 OFFENBACH
GERMANY
P +49- 69- 9708050
F +49- 69- 7078371
Q. What product or brand do you use that you could not live without?

I could not live without strawberry jam – that is my favorite spread and I always have two glasses in stock. After years of testing I can highly recommend “Bonne Mamam” – a french brand owned by a german company – and “Zwergenwiese” – a german wholefood-brand.

Q. Who do you look towards as a mentor, influencer, or person you admire?

I can’t name a person or a mentor, but I have a kind of a working-maxim – beneath solving the problems and fulfilling the clients needs I think that the design should tell a story and should response ones emotions.

Q. Please share one inspiring moment that affected your approach to the industry.

I remember one situation in the earlier years of my work: I visited a supermarket together with my colleague and we discovered the first realized design of a complete brand relaunch in the shelf. It was a ordinary sponge to clean up the kitchen – nothing special. But we were so happy and danced around in front of the shelf so that two construction worker kept an eye on us, slowly shaked their heads and forwent us. And that is still the reason why my boyfriend does not like to go shopping with me…